Posts by Sarah Evans
How to Silence Negativity and Edit Your Work with Confidence
When I started copywriting, I had a fear of editing. Reading back over what I‘d written made me think of those chain smoking, red faced editors portrayed in TV and films who bark orders from behind a huge desk. I’d imagine this editor grabbing hold of my writing and massacring it with a thick red pen or screwing up the pages and tossing them into the wastebasket shouting, ‘It’s just not good enough!’ As I read over my writing, this fictitious internal editor was cruel and unforgiving and I became so scared that I could no longer tell if what I was writing was good or not.
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