On Dreaming Big

On Dreaming Big

The amount of skepticism in the industry is, to me, unsettling. When you dream big dreams (of the I want to be a New York Times bestselling author variety), experienced writers practically jump up to tell you how unlikely it is. Well, of course it’s unlikely....
3 Writing Tricks I Didn’t Learn in School

3 Writing Tricks I Didn’t Learn in School

When I first decided I wanted to become a writer I wasn’t particularly good at writing. I’d even go so far as to say I used to be a really crappy writer. I cringe when I look back at pieces I had published when I first began writing. The introductions read like...
How to Silence Negativity and Edit Your Work with Confidence

How to Silence Negativity and Edit Your Work with Confidence

When I started copywriting, I had a fear of editing. Reading back over what I‘d written made me think of those chain smoking, red faced editors portrayed in TV and films who bark orders from behind a huge desk. I’d imagine this editor grabbing hold of my writing and...
Secrets of a Trade Editor

Secrets of a Trade Editor

I know you’ve heard it before, but editors are just people. How do I know this? Because until last month I was an editor. I worked for Pet Business Magazine, a trade magazine covering the pet industry for independent mom and pop pet storeowners.   Trade...

Don’t Fear the Red Pen

I have a confession to make: I’m long-winded. That’s right. Verbose. Fustian. Rambling. I’m in love with the sound of my own typing. And I’m an editor. When it comes to editing others’ work, I can be a harsh mistress, dicing, slicing and re-jiggering text like the 8th...
Separating Freelance from Fiction

Separating Freelance from Fiction

I have a dirty little secret. Ready? Evelyn Lafont is not my real name.   Woah, okay, don’t panic—pick up your coffee cup from the floor, sit back down and listen to me for just a minute. Like you, I am a Very. Serious. Writer. As such, I take my writing Very....