Remember back when I wanted to make Diary of a Mad Freelancer a big, big site? And then remember when I did that 180 and decided I wanted to keep it small so that it could stay focused? Ok, well neither of those decisions has affected my love of guest posts. Guest posts serve two purposes in my world. First, I don’t have to write anything for that day. That’s major because as ambitious and wired as I may seem, getting out of doing work yet still reaping the benefits is still a win.
The other reason I love guest posts is that I get to host work from writer who have different views, experiences and talents than I have. There are far more talented people out there than I am and one way to prevent yourself from getting jealous about that is to embrace them. Guest posting is like if someone came to your house, put on your clothes and was awesome in your place for the day while you sat around in your pjs saying stuff like “Good point” and “I agree!”
What I’m trying to say here is that I love a good guest post and I’d love to get one from you if you’re interested.
But Not From You Over There
Well, I’d love to get a guest post from you unless you’re one of those people who writes guest posts for various sites so you can promote some irrelevant product or website as a part of the most mediocre marketing tactic on earth. You know what I’m talking about. You want to write me a generalized post about freelancing (or self-employment or pop culture or whatever this particular site is about) in exchange for a link back to a site about plastic surgery (or online dating or home improvement or whatever this particular site is not about).
And you email me with something like “Free article for [Insert website’s name]” with a form email that I then receive on the emails for six other websites I either own or manage for clients. Oh and you address me as “website owner,” “admin” or “P.S.,” even though the about page on the site or on my author’s page clearly says that my name is Princess.
Have you signed up for the Taking Your Meds Newsletter? You should. In January, we’ll be talking about how to find new guest posting opportunities and be the perfect guest so you can get invited back again.
I know what you’re saying now. “But part of guest posting is the link back for traffic and SEO reasons. It’s the whole reason for it.” You’re absolutely right. A link back is an expected courtesy. But, that doesn’t mean that my freelancing site should have to link back to some anal bleaching website because you took 15 minutes to write some snoozer about how freelancing is like wearing a hat.
I’m Gonna Have to Pass on That One
As the owner/manager of a blog or website, I have a responsibility to the people who stop by here. If I’m getting compensation for an article or post, I make sure you know. And if I talk about a product, service or brand, it should be useful to you in some way. I can’t just slap up some stuff because I didn’t feel like writing that day and let the chips fall where they may. When guest posting is done the right way, both you and your host are happy. You write something wonderful that the host can be proud to have on her site and you get the benefit of speaking directly to her audience. It’s a symbiotic relationship.
So, while I still love guest posts, I have to pass on the poorly concepted, poorly written offerings I keep getting in my email inbox. Not because I wouldn’t love to read a typo riddled post on organizing my desk with links to some site that promises to teach my readers how to make a six figure freelance living from buying a triple digit email course. But, because I like my readers too much to make them sit through that.